Yesterday’s Sunday press summarized latest statistics about the mobile and web market in Switzerland. I thought this is quite good information and worth to be translated in English. If you need in depth information about statistics from Switzerland check out these source:
Swiss Federal Statistics Office, Eurostat, Comparis, Net-Metrix, Wemf, Public Data
Some cherry-picks:
(Switzerland has approximately 7.5 million people)
Print media
71.1% read newspapers
10.0% watch tv for at least 3 hours a day
Web media
0.56% watch television online once a week
20.5% download music online
Social Media
20.2% use instant messaging
0.1% use twitter
51.0% have a profile on a social network
21.3% are on Facebook
Mobile
13.0% own a mobile gaming console
4.0% connect to internet with a mobile phone
Love
31.9% have searched for a partner online
14.3% have met their current partner online
More stats
General statistics
70.1% send email
32.9% have not bought anything online ever
25.2% read news online
0.31% buy online once / twice a week
Communication
15.6% use printed phone directories at least 1 a month
15.0% dispose their old mobile phones in an environmentally responible manner
12.6% have no mobile phone
10.7% use VoIP at least once a week
0.88% pay more than 100 CHF a month for their mobile usage
0.75% never text messages
0.60% have an iPhone
Entertainment
82.2% have a photo camera
63.2% have a digital camera
34.0% have an mp3-player
33.8% have an analogue camera
24.4% have a film camera
0.94% make their buy decision on electronic devices based on their children’s decision
0.60% listen to music on their mobile phone daily
Websites / Applications
44.9% google
12.6% search with search.ch
0.1% use twitter
Internet connection
83.3% have an internet access at home
79.7% use the internet
60.3% use the internet daily
40.4% have wi-fi infrastructure at home
33.5% have a broadband internet-access
Media
71.1% read newspapers
10.0% watch tv for at least 3 hours daily
Source: Sonntagszeitung 20.09.2009
September 21st, 2009 at 4:29 am
Interesting facts. It would be nice to know when these numbers have been published.
You must have gotten a number wrong. There are over 500′000 iPhones in Switzerland, that’s about 1/16 or 6.25% Maybe the statistics are just outdated.
The scariest thing is probably this: 10.0% watch tv for at least 3 hours daily
Also quite interesting is, that while 10% use Skype or another VoIP client every week, Wilmaa.com or Zattoo is not even half as popular.
September 21st, 2009 at 1:36 pm
Hi Lucas
Thanks for your comment. Where did you get this numbers from? Thanks for sharing the source. I thought there’s about 150k iPhones in the Swiss market. 500′000? Thats a lot.
Cheers
Rico
June 10th, 2010 at 8:46 am
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October 21st, 2010 at 10:48 am
Hi!
Thanks for those stats:) I am looking for a social media website like facebook or linkedn dedicated to the swiss-german market. Could you help me? Thanks! Pierre
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